Coffee Cups & Branded Napkins
To reach budding entrepreneurs, eBay and The Guardian Labs invested in a Coffee Shop advertising campaign to promote The eBay Doers Scheme. Looking to inspire big ideas for business, the campaign included a combination of branded takeaway coffee cups and branded napkins. Playing on the fact that many a business starts with a scribble on a napkin, it’s a fantastic way to engage with aspiring entrepreneurs at a relevant time, in a relevant place.
You can learn more about the campaign in our blog.
And you can find out about Coffee Shop advertising here.