Coffee Shop Tablewrap Campaign

As a mobile first organisation, it was no surprise that eBay became the first advertiser to invest in NFC-enabled Tablewraps in Coffee Shops nationwide.  To promote their Spring deals across sectors like Home and Garden, DIY and Technology, eBay had 4 NFC tags per table with each tag driving traffic to a tailored mobile experience.  With sit down consumers naturally having time on their hands, as well as mobile devices on the table in direct proximity to the message, the combination worked to create the ideal conditions for a campaign to make the most of NFC technology.

You can read more about the campaign in our blog.

And you can find out more about advertising in Coffee Shops & Cafes here.