Often alternatives are overlooked or considered too expensive. Elder is an organisation geared towards live-in care which offers 24/7 consistent, quality support allowing loved ones to stay home and continue doing what they love. Plus it can cost less than paying someone to check in on a loved one a couple of times a day. Elder wanted to reach caregivers and family members who might have to make a decision like this through a sensitive medium like pharmacy bag advertising where the message is hand delivered by the pharmacist, one of the most trusted health professionals in the industry. Pharmacy bags often end up at home where they can be read more thoroughly in private, or act as a prompt to ask the pharmacist advice whilst in store.
You can find out more about advertising in pharmacies here.