Cooler Cup + Product Sampling Campaign
With Pfizer’s Emergen-C product being soluble in water and aimed at busy city workers in need of an extra boost of energy to get through their working day, it made perfect sense to advertise to this audience in Offices across the country. Pfizer used a combination of branded Water Cooler Cups and Product Sampling where samples were delivered along with the cooler cups and displayed in branded dispensers beside the water cooler in each office that took part. The dispensers also included printed material in the form of coupons for different flavours with discounts on purchases redeemable online.
Read more about the campaign in our blog.