Butty Bag Campaign
Established in 1925, Festool was founded by partners Albert Fezer and Gottlieb Stoll and has since become one of the world’s leading power and air tool manufacturers. With products geared towards a trade audience, Festool invested in a butty bag (sandwich bag) advertising campaign in our network of Greasy Spoon Cafes. Unique to the UK, greasy spoon cafes have catered to Britain’s working men for generations upon generations and are a habitual pitstop of the old school and modern day tradesmen. Advertising on butty bags allows brands like Festool to deliver their message directly into the hands of tradesmen on the move as they grab breakfast or lunch to go.
You can learn more about advertising to a trade audience in Greasy Spoon Cafes here.