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Fresh Student Living

Fresh Student Living are advertising their accommodation ‘on beer mats in pubs within proximity to their residences. This out-of-the-box approach not only captures the attention of the target audience but also opens up a conversation about the evolving landscape of student housing.

Beer mats are not your typical advertising medium, and that’s precisely what makes this campaign stand out. In a sea of digital and traditional advertisements, a physical, tangible beer mat is likely to leave a lasting impression on the target audience. Placing adverts on beer mats in pubs is essentially tapping into the power of word-of-mouth marketing. Students are likely to share their discoveries and experiences with peers, creating a ripple effect.

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