Coffee Cup Campaign
As part of Gatwick’s Obviously initiative to influence business decision makers in the City and Westminster, Gatwick Airport advertised on Coffee Cups in a bid to reinforce messaging along the daily commute. While commuters are rushing from A to B exposed to a barrage of competing voices, it is the Coffee Cup advertising that acts as a one-to-one communication with the message timed when the consumer is in a relaxed, receptive and indulgent frame of mind.
Read more about the campaign in our blog.
Find out more about Coffee Shop advertising here.