Butty Bag Advertising
One of the great things about advertising on butty bags (sandwich bags) is their versatility. Brands can run simple postcode targeted campaigns in support of specific store locations, or they can run campaigns on a regional or national basis. George Hill invested in a single butty bag advertising campaign to support 4 of their stores regionally using the back of the butty bag design to promote their 4 store locations, while the front of the design advertised their Timber & Building Supplies more generally. George Hill advertised specifically to tradesmen regionally through butty bag advertising in Greasy Spoon Cafes within a specific drive time to each store location.
You can find out more about advertising to a trade audience in greasy spoon cafes here.