George Hill invested in a single butty bag advertising campaign to support 4 of their stores regionally using the back of the butty bag design to promote their 4 store locations, while the front of the design advertised their Timber & Building Supplies more generally. George Hill advertised specifically to tradesmen regionally through butty bag advertising in Greasy Spoon Cafes within a specific drive time to each store location.

You can find out more about advertising to a trade audience in greasy spoon cafes here.