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Goodwood 3 Friday Nights

Goodwoods 3 Friday Nights attract a younger crowd than the mainstream races and Tabletalk were tasked with reaching this audience to promote these events.

By advertising on Beer Mats in pubs, located within the catchment area of the free shuttle buses, we were able to effectively target 18-34 year olds at the heart of their social scene. Reaching groups of friends together when they are relaxed and receptive allows plans to be made and tickets purchased via the quick QR code link on the back of the mats.

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