Coffee Cup Campaign
Everyone knows that caffeine is a mum’s saving grace. Grabbing a coffee to go is mum’s excuse to indulge in a little me time and take a break from rushing around like a mad woman looking after the kids. Hachette Childrens Books decided to invest in branded Coffee Cups to promote the latest in Lauren Child’s Charlie and Lola series, One Thing. Targeted in affluent London suburbs and various other locations across the country, the creative has a fantastic contextual link with coffee and even offers mums the chance to win £500 worth of Boden vouchers.
You can read more about the campaign in our blog.
And you can find out how to reach mums by advertising in Coffee Shops here.