Coffee Cup Campaign
As Harper Collins wanted to complement their rail activity and WH Smith promotion for Susie Steiner’s thriller, Missing, Presumed they decided to advertise on Coffee Cups. All the Coffee Shops & Cafes that took part were located either inside stations, on platforms or within close proximity to the main train station hubs across London. Since reading books on the train is a great way to ease the stress on a daily commute and grabbing a takeaway coffee is often the first thing commuters do as they get off a train and make their way to the office, Coffee Cups proved a natural fit.
You can read more about the campaign in our blog.
And you can find out more about advertising in Coffee Shops & Cafes here.