All the Coffee Shops & Cafes that took part were located either inside stations, on platforms or within close proximity to the main train station hubs across London. Since reading books on the train is a great way to ease the stress on a daily commute and grabbing a takeaway coffee is often the first thing commuters do as they get off a train and make their way to the office, Coffee Cups proved a natural fit.
You can read more about the campaign in our blog.
And you can find out more about advertising in Coffee Shops & Cafes here.