As part of an Urgent Care campaign targeted at members of the public living in proximity to some of Central London’s top private hospitals, HCA Healthcare invested in a pharmacy bag advertising campaign with messages distributed to the local community via key independent pharmacies within close proximity to the various private hospitals they are able to offer urgent care to private patients. The campaign consisted of a combination of branded pharmacy bags and leaflets which pharmacists inserted into each bag prior to handing the information directly into the hands of consumers in-store.

You can find out more about advertising in pharmacies here.