Takeaway Coffee Cups
Every year, Cheltenham plays host to The Times and Sunday Times Cheltenham Literary Festival where children’s book publishers, authors and book fans from across the globe gather for a range of events celebrating children’s books. It’s a big draw for families. Capitalising on a tactical marketing opportunity, Hodder is advertising Katie Kirby’s latest title, The Daily Struggles of Archie Adams, a cartoon series aimed at mums and dads using branded takeaway coffee cups placed in key Coffee Shops and Cafes in Cheltenham. The campaign is running over 2 weeks to make the most of the big numbers of visitors attending the event, not to mention leveraging the excellent timing.
You can read more about the campaign in our blog.
And you can learn more about Coffee Shop advertising here.