Coffee Cups & Bookmarks
A clever bit of tactical marketing by Hodder to promote Ruth Hogan’s The Keeper of Lost Things includes a combination of branded takeaway coffee cups and branded bookmarks distributed in Coffee Shops all over the picturesque Cotswolds. Bookmarks are a fantastic complement to the campaign as book fans who take one will be reminded to purchase Hodder’s latest release every time they pick up their current read.
You can read more about the campaign in our blog.
And you can learn more about Coffee Cup advertising here.