With so many options for graduates to choose from, particularly when it comes to the cream of the crop, companies are having to be more and more creative when it comes to pitching themselves as an employer of choice. IBM have come up with a fantastic campaign using real life stories to connect on a personal, emotive level with graduates using multiple Tablewrap advertising creatives to get the message across to a diverse selection of graduates in the centre of conversation.

You can read more about the campaign in our blog.

And you can learn more about advertising in Student Unions here.