The call to action included entering a competition to win a holiday, with the opportunity for instant engagement via QR. This is particularly clever considering the fact Smartphones now read QR directly through the camera without the need to download a QR reader app. The experience is now a lot more seamless and less of a barrier to engagement, making it a really effective way to tie OOH media and mobile together.
If you’d like to learn more about the campaign, you can read more in our blog.
Or find out more about our Coffee Shop advertising options here.