Coupon Coffee Cups & Sampling
Tactical, targeted ambient media at its best – Listerine invested in a Coffee Shop campaign to promote Listerine Go! Tabs to coffee consumers in need of mouth freshening to suit an on-the-go lifestyle. The campaign included a combination of sampling on the counter with branded coffee cups with a perforated tear off coupon giving consumers a discount to purchase Listerine Go! Tabs in store.
You can read more about the campaign in our blog.