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Coupon Coffee Cups & Sampling

Tactical, targeted ambient media at its best - Listerine invested in a Coffee Shop campaign to promote Listerine Go! Tabs to coffee consumers in need of mouth freshening to suit an on-the-go lifestyle.

The campaign included a combination of sampling on the counter with branded coffee cups with a perforated tear off coupon giving consumers a discount to purchase Listerine Go! Tabs in store.

You can read more about the campaign in our blog.

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