Graduate Recruitment Campaign
To reach graduates, Lloyds Bank invested in a tablewrap advertising campaign targeted at key universities across the UK. By placing their message in the centre of conversation in student unions, wrapping the tables, Lloyds Bank dominated the central student hub on campus. Tablewrap benefits from the fact that mobile devices and laptops are naturally on the table in direct proximity to the message. As the UK’s biggest digital bank, it makes perfect sense that Lloyd’s Bank would use tablewrap – an ambient media format that links the offline and online world.
You can read more about the campaign in our blog.