It’s the remedy for all manner of everyday stresses and a moment during the day where we take time out to indulge in a little me time. The London School of Business and Finance (LSBF) pinpointed Coffee Shops and Cafes in the City as the perfect environment to reach the city professionals they were interested in targeting with their ACCA accounting courses. Choosing to target city workers this way was an excellent way to disrupt the everyday journey in a creative, insightful way. Especially effective when you consider that coffee breaks and lunch breaks are exactly the kind of time we might be mulling over our careers and looking into options for furthering our education.
You can read more about the campaign in our blog.
And you can learn more about advertising in Coffee Shops here.