Sandwich Bag Campaign
As Luxair fly out of London City Airport, the proximity to the City of London means that this tends to where their core business audience is located. With business people leading such busy lives it can prove a nightmare trying to grab their attention. Luxair capitalised on the fact that everyone needs to eat and lunch breaks tend to be moments during the day when we’re relaxed and receptive. Advertising on Sandwich Bags allowed Luxair to disrupt these moments in a simple, creative way to achieve the stand out they were after. The campaign worked so well that they have since come back to do the same again.
You can learn more about advertising in Coffee Shops & Cafes here.