Pharmacy Bag Campaign
Marie Curie offer all kinds of support to terminal cancer sufferers and their loved ones. To promote a new helpline, Marie Curie advertised on Pharmacy Bags in Pharmacies nationwide, as well as some in proximity to their cancer centres in the UK. The key was reaching consumers in a health frame of mind when they would be most receptive to the Marie Curie message.
You can read about the campaign in our blog.
And you can find out about advertising in Pharmacies here.