With the Surface Pro 4 running on the Windows OS, Window Vinyl proved the perfect fit and ultimately became a media first. The format is designed with trendy artisan type cafes in mind, the type of outlet that caters to a young, tech savvy audience which syncs perfectly with Microsoft’s target audience for Surface. The window media was supported with advertising on Coffee Cups where the creative cleverly included space for the barista to write customers’ names, just as the Surface Pro Pen allows you to write on the screen. And to top it off, Microsoft went a step further with free coffee giveaways.
Read more about the campaign in our blog.