The pharmacy bags are delivered directly into the hands of the public by pharmacists who are known to be some of the most trusted health professionals in the industry. Pharmacy bags are a regular marketing medium for the NHS, this time to warn the public about the overuse of antibiotics and the fact that they don’t work for everything. The campaign is designed to encourage positive changes as antibiotics have been over-prescribed, something which reduces their effectiveness over time.

You can learn more about advertising in Pharmacies here.