Pharmacy Bag Campaign
To help ease the pressure on local GP surgeries, NHS Salford invested in a pharmacy bag advertising campaign with branded bags distributed in local independent pharmacies across Salford encouraging members of the public to seek advice from their local pharmacist first if they are suffering from a list of more minor ailments. There is particular strength in the timing and mode of delivery considering each branded pharmacy bag is delivered directly into the hands of consumers by the pharmacist which acts both to endorse the message and to prompt questions or advice. There is also immense relevance in the fact that the message is delivered within a pharmacy environment where consumers naturally have their mind on health or are in search of medication to treat illness or minor ailments.
You can read more about pharmacy bag advertising here.