Norfolk County Council are running an innovative campaign which has cleverly turned the humble fish and chip bag into a call to action.

Everyone is familiar with the smell of fish and chips and Norfolk County Council have used the familiarity of this smell to draw attention to the fact that a lost or changed sense of taste or smell can be a symptom of COVID-1 and to encourage people to get tested for Coronavirus.

Fish and Chips is one of Britain’s favourite meals with over 27 Million visits to a fish and chip shop every month!56% of purchases are taken home as the family meal and 22% of families have fish and chips every week!

Simple, timely, effective communication helping communities stay alert and engage in test & trace.