In order to do this, Novo Nordisk relies on those who suffer from diabetes to sign up to their Volunteer Outreach Program of clinical trials which are renowned as some of the best managed in the world. To target diabetes patients collecting their medication from local pharmacies, Novo Nordisk invested in a branded pharmacy bag campaign. The fact that the branded bags are delivered directly into the hands of diabetes sufferers by the pharmacist is perfect timing as any questions that may arise can be asked of the pharmacist immediately.
You can read more about the campaign in our blog.
And you can learn more about advertising in Pharmacies here.