Coffee Cup Campaign
Every year, Harrogate plays host to the Literary Crime Festival where the book industry descends on the rural town with gusto to sing the praises of a crime genre loved by so many. Penguin Random House imprint Michael Joseph wanted to sing the praises of their own crime star, the husband and wife duo Nicci French by advertising their latest thrillers on Coffee Cups. The campaign targeted 10 outlets in Harrogate to coincide with the festival ensuring that the town was inundated with all things Nicci French every time someone grabbed their coffee to go. Whether you’re looking to run a campaign nationally, regionally or locally, Takeaway Coffee Cups are an incredibly versatile and effective format.
You can read more about advertising in Coffee Shops here.