Coffee Cup and Point of Sale Campaign
To promote Karen Swan’s latest book, The Paris Secret, Pan Macmillan advertised on Coffee Cups in Coffee Shops with chapter samplers placed in a dispenser on the counter at point of sale. Customers taking a break could pick up a chapter sample to read whilst they had a coffee, or pop it in their bag to read in their own time. It’s a great example of contextual advertising as the link between coffee and books is so strong.
You can read more about the campaign in our blog.
And you can find out more about advertising in Coffee Shops here.