Coffee Cup Campaign
To promote Charles Duhigg’s latest title, Smarter, Faster, Better to a business audience in the City of London, Penguin Random House imprint Cornerstone invested in Coffee Cup advertising. Since city business people are incredibly busy, they often prove an elusive audience to reach. This way Cornerstone were able to get Charles Duhigg’s message directly into the hands of businessmen grabbing a quick coffee to go in the morning when they had time to spare to consider the message and engage with content online once they arrived at their desk in the office.
And you can find out more about advertising in Coffee Shops here.