Coffee Cups + Sampling
Penguin, a PRH imprint is back again to support a spectacular crime thriller on debut by Helen Callaghan. Dear Amy is full of all the twists, turns and suspenseful drama that makes all the best thrillers in the genre just that extra bit special. A Sunday Times Bestseller, the hardback was such a great success that Penguin decided to support the paperback release with Coffee Shop advertising using branded takeaway coffee cups supported by chapter samplers on the counter. They went a step further by placing physical samples of the books on shelves in-store too. Such a great way to engage with coffee consumers taking time out to indulge in a bit of me time during the day.
You can read more about the campaign in our blog.
And you can find out about advertising in Coffee Shops here.