Dear Amy is full of all the twists, turns and suspenseful drama that makes all the best thrillers in the genre just that extra bit special. A Sunday Times Bestseller, the hardback was such a great success that Penguin decided to support the paperback release with Coffee Shop advertising using branded takeaway coffee cups supported by chapter samplers on the counter. They went a step further by placing physical samples of the books on shelves in-store too. Such a great way to engage with coffee consumers taking time out to indulge in a bit of me time during the day.
You can read more about the campaign in our blog.
And you can find out about advertising in Coffee Shops here.