Coffee Cup Campaign
Paula Hawkin’s crime thriller, The Girl on the Train has fast become one of Transworld’s best selling titles ever. So it’s no surprise that a movie followed in quick succession. To promote the book alongside the movie release, Penguin Random House advertised on branded Coffee Cups targeted in Coffee Shops in proximity to cinemas. There is such a natural synergy between coffee breaks and books.
You can learn more about advertising in Coffee Shops here.