Window Vinyl was a media first to create stand out and capitalise on the huge pedestrian footfall in London. This was supported by branded Coffee Cups and because the central theme in the book was all about karma, they also invested in Fortune Cookies to sit in a jar on the counter at point of sale. Each fortune came with a quote from the book and offered a little bit of wisdom and feel-good on behalf of Marian Keyes.
Read more about the campaign in our blog.
Find out more about advertising in Coffee Shops here.