We all know that sometimes the things we love and can’t do without can surprise us with not so nice after-effects.  It might be that extra glass of wine or three in the evening, the curry we had for dinner, or the copious cups of coffee we drink throughout the day.  Those who suffer from heartburn will know what havoc simple everyday things like food and drink can create.  That’s why the timing of Pfizer’s campaign to promote Nexium Control to coffee drinkers across the UK by advertising on takeaway coffee cups is such a great way to drive instant impact and recognition for the brand at a relevant moment during the everyday journey.  And of course a perfect way to ensure that everyone has a heartburn-free Christmas this year too.

You can read more about the campaign in our blog.

And you can learn more about Coffee Cup advertising here.