Public Health England regularly use pharmacy bag advertising to deliver health messages directly into the hands of consumers who are likely to be using their local pharmacy to pick up medication for any number of conditions, including long term disorders. It’s well known that the local pharmacy is the perfect place for reaching the over 65’s too since our bodies naturally require more maintenance as we age. With the cold winter months wreaking havoc on the health of the older generation and those already suffering with long term illness, PHE see Pharmacy Bags as an extremely cost effective way to get their Winter Wellness message into the hands of exactly the right audience.
You can read more about the campaign in our blog.
And you can learn more about advertising in Pharmacies here.