University Tablewrap Campaign
Since Pot Noodle is a favourite with the student market, it made perfect sense that Unilever chose to advertise a Pot Noodle competition to students at Universities across the country using Tablewrap in Student Unions. 95% of students visit the union at least once a week and it’s exactly the kind of space on campus where students will be thinking about food as there are plenty of food, drink and snack choices available. Advertising on the tables in the SU ensured that Pot Noodle dominated the busiest student space on campus.
Read more about the campaign in our blog.