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Tactile formats create lasting recall.

The synergy between coffee and books is undeniable. Many book lovers cherish the quiet moments they spend reading with a cup of their favourite brew in hand.

By placing Percy Jackson on coffee cups, Penguin Random House taps into this existing affinity. These branded cups are not only a source of joy for existing fans who will no doubt seek out the limited edition must-haves, but also an invitation for potential readers who may not have been introduced to Percy Jackson’s world yet. It’s a creative way to reach a broader demographic beyond traditional bookstores and online platforms.

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