They wanted to reach a mix of locals and tourists who might be relaxing in a Coffee Shop and looking for something to do. The media used included Tablewraps, Coffee Cups and Leaflets on the counter at point of sale. With cafe culture such a big part of the appeal in European destinations, there was a great synergy with advertising in the coffee space. We also printed Puglia branded t-shirts for staff to wear at the roadshow event.
You can find out more about advertising in Coffee Shops & Cafes here.