Pharmacy Bag Campaign

Scottish Power wanted to promote their Priority Services register to their vulnerable customer base, ie older people and those with disabilities who might be in need of extra help should they ever experience a power cut or problems with their power supply.  Advertising in Pharmacies was identified as the perfect way to reach this type of consumer, further reinforced by the fact that 60% of pharmacy bags end up at home where medication is often kept in the bag and re-used time and again.

Read more about the campaign in our blog.