Screwfix is the UK’s number one trade catalogue with stores located nationwide. Tradesmen are a notoriously elusive bunch to reach which often means coming up with tactical advertising solutions that reach them at key points across their daily journey. Bacon Butty Bags allow Screwfix to deliver their message directly into the hands of tradesmen that frequent local greasy spoon cafes to grab a hot meal to takeaway. It’s a really simple, cost effective option to support the overall marketing mix.
You can read more about their latest campaign in our blog.
And you can read more about advertising in Greasy Spoon Cafes here.