Coffee Shop Tablewrap Campaign
With Very.co.uk being an online brand, Shop Direct invested in NFC-enabled Tablewraps to reach women relaxing in Coffee Shops and drive them to a fashion blog online where they could enter a competition to win a summer wardrobe. Since sit down consumers in Coffee Shops are likely to have time on their hands and mobile devices are naturally on the table in direct proximity to the message, Tablewrap is a great way to bridge the gap between the online and offline world. It’s also a fantastic way to give an online retail brand like Very a high street presence.
You can read more about the campaign in our blog.
And you can find out more about advertising in Coffee Shops & Cafes here.