Pharmacy Bag Campaign
When you consider the fact that as we get older our bodies need more TLC, it makes perfect sense that a large percentage of the pharmacy audience is aged 65+ which makes the pharmacy environment an ideal space for brands like Stagecoach Buses, particularly in light of the fact that they have concessionary bus passes available for anyone aged 65+ in the local community. A concessionary bus pass in Hampshire means free travel between 9.30am – 11am Monday through Friday and all day on weekends and public holidays. Stagecoach South invested in a pharmacy bag advertising campaign with branded bags distributed in local pharmacies across Hampshire specifically aimed at an older demographic who might be frequenting their local pharmacy and eligible for a concessionary bus pass.
You can learn more about advertising in our network of pharmacies here.