Butty Bag Advertising

To promote the opening of their new trade counter, Stevenswood advertised to a trade audience with branded butty bags targeted in Greasy Spoon Cafes in proximity to their site. To give even greater incentive to the news and sway tradesmen away from their usual suppliers, Stevenswood offered 50% off their first order, creating a sense of urgency through a deadline of 30th November.

You can learn more about advertising to a trade audience here.