It really is one of those win win situations as not only does playing the lottery make dreams come true for everyday people, it also betters lives in so many other ways through its charitable contributions. To inspire an emotional connection with the public and raise awareness about all the good that playing The National Lottery does, Camelot invested in a Coffee Shop advertising campaign as part of their latest ‘Who Wins if You Win?’ campaign which spans radio, social media and out of home media. In Coffee Shops, they used a combination of branded Tablewraps and Coffee Cups to reach both a sit down and takeaway consumer in an everyday environment doing everyday things.
You can read more about the campaign in our blog.
And you can learn more about Coffee Shop advertising here.