Butty Bag Campaign
One of the things we know without a doubt about tradesmen is that they have a hearty appetite and that more often than not, when it comes to sating that appetite during their busy working day, their go-to place is the local Greasy Spoon Cafe. Tradepoint understand how important it is to find simple, effective ways to generate cut through with tradesmen who are notoriously on the move throughout the day and difficult to reach.
Having advertised with Tabletalk regularly over the years, Tradepoint’s latest campaign has finetuned the balance of message, medium and delivery to best effect with a loyalty promotion targeted in Greasy Spoon Cafes in proximity to Tradepoint stores nationwide.
You can read more about Tradepoint’s latest campaign in our blog.
And you can learn more about advertising to a trade audience in Greasy Spoon Cafes here.