Pharmacy Bag Campaign
Power providers like UK Power Networks are obliged to provide the local community with support whenever there is a power outage and the support extended to the more vulnerable in our community goes even further. To make the public aware of the extra support available, UK Power Networks recognised the relevance of communicating via branded pharmacy bags, particularly in light of the fact the the more vulnerable in our community are likely to visit their local pharmacy regularly to pick up vital medication. There is value in the fact that 60% of pharmacy bags end up at home where medication is often kept in the pharmacy bag and reused time and again with the opportunity for exposure to the UK Power Networks message multiple times. For those in need of extra support, the paper bags are extremely versatile in that they might be pinned up on a board or put up on the fridge behind a magnet for safe keeping.
You can learn more about advertising in pharmacies here.