Coffee Cups + Sampling

UltraDEX produces therapeutic oral rinse mouthwash products that are designed to combat the causes of bad breath, rather than mask the effects like other cosmetic mouthwash products on the market.  Since coffee breath is something that we all dread, UltraDEX thought it was a perfect opportunity to target coffee consumers whilst they’re in the process of purchasing and consuming their daily takeaway coffee.  Using a combination of branded takeaway coffee cup advertising and sampling in branded dispensers on the counter in store, UltraDEX invested in a Coffee Shop campaign targeted at an affluent city business audience.

You can read more about the campaign in our blog.

And you can learn more about advertising and sampling in Coffee Shops here.