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Coffee Cup Advertising

To promote Holly Bourne's latest novel, 'Are we all lemmings and snowflakes?' Usborne Publishing invested in a Coffee Shop advertising campaign.

Delivering the message to consumers with time on their hands, taking a break from a busy day, using branded coffee cups, Usborne ensured that awareness about the release happened in a relevant, insightful and engaging way.

You can learn more about coffee cup advertising here.

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