Butty Bag Campaign
To target van drivers, VW Vans invested in a butty bag advertising campaign targeted in Greasy Spoon Cafes promoting van service that comes to your door. With van drivers constantly on the move, they are notoriously difficult to reach. Brands often invest in roadside and radio advertising which can be reinforced cost effectively with branded butty bags / sandwich bags.
By targeting van drivers and tradesmen as they’re grabbing their everyday bite to eat, you are reaching them at a key break moment during their busy day where they are relaxed and receptive. After eating their takeaway, the branded bags often sit on the dashboard all day acting as a reminder and reinforcement for any additional roadside or radio advertising.
You can read more about the campaign here.