The Welsh are just as musical at heart and renowned for their incredible musicality. So to have a combination of the two promises something truly spectacular simply not to be missed. To promote three Italian masterpieces – La Forza del Destino, Don Giovanni and Tosca – to be performed at the Theatre Royal Plymouth this spring, the Welsh National Opera invested in an advertising campaign in premium Coffee Shops and Cafes across Plymouth using branded takeaway coffee cups delivered directly into the hands of consumers grabbing a coffee to go.

You can read more about the campaign in our blog.

And you can learn more about advertising in our network of premium coffee shops here.