Pharmacies are ideal for public health awareness messaging, targeting the over 50’s and driving sales uplift for over the counter and on-shelf medicines. Reaching people when their mind is naturally on their health and wellbeing.
Advertising on Pharmacy Bags means that your message is delivered directly into the hands of consumers by trusted pharmacists in an appropriate environment and at a relevant time. Pharmacy Bags are ideal for advertisers looking to target the 50+, as well as those looking to raise awareness about health issues or to run brand campaigns to drive sales uplift for products sold over the counter. For advertisers looking to reach consumers at a time when their minds are on health or that of their family, this is a simple, effective way to deliver your message in the right place at the right time.
Pharmacy Bag advertising allows clients to bring messages to the fore, but there is a further opportunity to reinforce the branding with product sampling. This could be free samples for customers, pamphlets on the counter, or leaflets placed inside the branded Pharmacy Bags for consumers to take home and consider in their own time.